Circana Executive: Manga, Other ‘East Asian Style Comics’ Made Up Largest Share of Graphic Novel Sales from July 2023-June 2024

Media trade information web site ICv2 reported on Friday on a presentation that Kristen McLean, Senior Govt Director The Circana Leisure Data Group, made on the ComicsPRO Open Home occasion on Thursday, which included details about the state of the manga trade within the U.S. within the first half of 2024.

In line with McLean, manga “and different East Asian type comics, comparable to manhwa” made up the biggest share of graphic novel gross sales within the 12 months ending in June 2024, however manga additionally led the decline of graphic novels within the ebook channel.

Manga and manhwa made up 40% of the graphic novel marketplace for the 12 months ending in June 2024. Print manga gross sales have been additionally down 21% within the first half of 2024. McLean nonetheless speculated that manga followers that “accrued throughout the pandemic should not going away.”

Manga sequence that confirmed the biggest progress within the first half of 2024 included ones with anime variations, comparable to: Jujutsu Kaisen, The Apothecary Diaries, Delicious in Dungeon, One Piece: Ace’s Story–The Manga, Frieren: Beyond Journey’s End, and Demon Slayer: Kimetsu Academy.

Graphic novel gross sales total have been down 16% from 2022 to 2023, and down 12% within the first half of 2024 in comparison with the primary half of 2023. ICv2 attributed to the decline to the post-pandemic spike of gross sales leveling off, however famous with the above numbers that the decline is slowing, and gross sales are nonetheless greater than in 2017.

The presentation additionally famous that the print ebook market within the U.S. as an entire is secure, with no change in gross sales within the first half of 2024 in comparison with the primary half of 2023. Within the first quarter of 2024, print books made up 64% of the commerce ebook market, audiobooks made up 19%, and ebooks made up 17%.

ICv2’s full report on McClean’s presentation is on the market here.

ICv2 had reported in July that comics and graphic novel gross sales went down roughly 7% in the US and Canada in 2023. Nonetheless, regardless of the lower from 2022, comics and graphic novel gross sales have elevated over 70% from 2019 when it totaled US$1.1 billion.

The Beat reported in February 2022 that manga noticed a 171.1% rise in volumes offered in 2021 from the earlier 12 months. NPD BookScan’s graphic novel gross sales figures for 2021 discovered that the manga subcategory made up 76.71% of the volumes offered within the Grownup Fiction class.

NPD BookScan became Circana Books in March 2023, following the merge of NPD Group and Info Sources, Inc. (IRI) in 2022. The corporate collects weekly point-of-sale knowledge on print books from over 16,000 places together with e-tailers, chains, mass merchandisers, unbiased bookstores, and extra. Circana BookScan covers roughly 85% of the U.S. commerce print ebook market.

Supply: ICv2 (Brigid Alverson)